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Making a Fairy Tale Book


Goods Production 

'Plan It Green', was formed to raise awareness about the Korean fir

We at 'Plan it Green' want to become a company that protects and preserves nature and the environment.

What is the Korean Fir Tree?


The Korean fir tree, which was introduced to the world in 1920 by British botanist Wilson under the name 'Abies Koreana', is a coniferous tree species that grows on the Korean Peninsula, especially on Mt. Halla on Jeju Island. 


The name of the fir tree comes from the Jeju dialect, 'kusalnang'. 'Kusal' means sea urchin, and 'nang' means tree. It is said that Jeju Islanders called the fir tree 'kusalnang' in the past because the leaves of the fir tree looked like sea urchin thorns. As the name suggests, the fir tree has linear leaves that grow in whorls on its branches or trunks. The needle-shaped leaves are green all year round, and the flowers that bloom in May and June are said to have various colors, such as red, yellow, and pink.

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Support the cause

Exclusive Merchandise


This work conveys the impact of environmental destruction and importance of ESG (Environment, Social, and Governance) consideration, demonstrating the reality of environmental destruction while also presenting solutions to sustain civilization and protect the Earth through renewable energy through metaphors and symbolism. This original interpretation of ESG values makes audiences think about the responsibility of protecting the planet.

A fairy tale book


'Our Forest, Our Future' is a children's book that depicts the efforts of Jeju Island children to protect the fir trees that are threatened by villains from the climate crisis. It informs readers about the fir trees that are threatened by the climate crisis and the efforts that citizens can make to protect them, and delivers a message about the attitude and mindset that we must have to overcome the climate crisis.


Study App


Plan It Green's own planner app, 'planning', is inspired by the word 'planning', which is a homonym of 'planning tree' and means 'thinking about what you want to achieve in the future'. Users can create and stick to personalized plans for their daily goals through the app's planner, to-do list, and timer. When they reach their daily goal, they can add a tree to their own colony. We hope that this app will help make the Korean Fir tree more accessible to the public.

Support the cause

Exclusive Merchandise


This work conveys the impact of environmental destruction and importance of ESG (Environment, Social, and Governance) consideration, demonstrating the reality of environmental destruction while also presenting solutions to sustain civilization and protect the Earth through renewable energy through metaphors and symbolism. This original interpretation of ESG values makes audiences think about the responsibility of protecting the planet.

A fairy tale book


'Our Forest, Our Future' is a children's book that depicts the efforts of Jeju Island children to protect the fir trees that are threatened by villains from the climate crisis. It informs readers about the fir trees that are threatened by the climate crisis and the efforts that citizens can make to protect them, and delivers a message about the attitude and mindset that we must have to overcome the climate crisis.

Study App


Plan It Green's own planner app, 'planning', is inspired by the word 'planning', which is a homonym of 'planning tree' and means 'thinking about what you want to achieve in the future'. Users can create and stick to personalized plans for their daily goals through the app's planner, to-do list, and timer. When they reach their daily goal, they can add a tree to their own colony. We hope that this app will help make the Korean Fir tree more accessible to the public.

Meet the team

Plan It Green, was formed to raise awareness about the Korean fir, an internationally endangered species that is not well known in Korea despite being the flagship species of Hallasan.

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